Νώμα, a beer wish card.
This is a case where a corporate gift becomes a product we would love to be able to see and buy on the market's shelves. And this is us talking from a consumer perspective (as alcohol and beer lovers). It's too bad we can't.
This is a case where a corporate gift becomes a product we would love to be able to see and buy on the market's shelves. And this is us talking from a consumer perspective (as alcohol and beer lovers). It's too bad we can't.
Happy New Year! It's 2024, yet this one -coming back all the way from 2022- is a favorite piece, and it was about time to share it with you!
This Νώμα craft beer 2022 edition is a unique giveaway that Lidl gifted (among other things) to their employees in the year that Νώμα was launched: 2021.
This Νώμα craft beer 2022 edition is a unique giveaway that Lidl gifted (among other things) to their employees in the year that Νώμα was launched: 2021.
When we were commissioned to design the concept and label, our approach was similar to our regular approach to creating a consumer product: Alcohol and storytelling go hand in hand. On this occasion, the New Year wishes were the theme and the hero message we had to convey visually on the pack. The year that we left Covid and lockdowns behind us and the year that Νώμα was a big thing for Lidl! (and the entire retail market in Greece -since it is the most ambitious and multifaceted PL brand in Greece at the moment).
So, we created a series of playful, celebratory, and imaginary illustrations that narrated this subject, surrounded by the Christmas spirit.
Imagine it is the year's ending, and the problems go away for a moment. It is a time to celebrate, lay back, enjoy all the wins and the happy moments, and plan the future with your loved ones. To reflect this vibe optimally, we used humor as our primary tool to visualize all the above mentioned elements!
Some sweet production details included the gold foil on the label, the gold sticker on the wrapping paper, the custom label cutter, and the matte paper texture. These touches created a delicate balance between a premium feeling and a playful attitude for the product. And that was indeed our intention for the result. A product that could impress you and at the same time jiggle you, make you smile, or spark your imagination!
Client: Lidl Hellas
Launch date: 2021
Kostas Kaparos (Creative direction)
Amvrosios Palamidis (Design, Illustration)
Yorgos Garefalakis (brand name)
Konstantinos Gikas (packshots)
Fotolio SA (Label production)
Tissuepaper-Hatzidakis (Wrapping paper production)
Amvrosios Palamidis (Design, Illustration)
Yorgos Garefalakis (brand name)
Konstantinos Gikas (packshots)
Fotolio SA (Label production)
Tissuepaper-Hatzidakis (Wrapping paper production)
